Maloy PR Blog

Seeing through fake news

Fake NewsThe term ‘yellow journalism’ started in the late 1800’s when two of the largest New York City newspaper publishers, Joseph Pulitzer and William Randolph Hearst, respectively began sensationalizing and creating fake news leading up to the Spanish-American war. Both publishers were infamous in their ability to twist the facts, leave out details and regularly make up news – all to sell more newspapers.
Today, fed by social media, search engine optimization, bots, ego or one-sided agendas, we as a global society are faced with overwhelming and increasing numbers of so-called fake news – real looking false stories or blog posts written solely for sensationalistic impact and deception. Driven by technology that can spread fake news around the globe at unparalleled speed, hundreds of thousands and even multi-millions of people are consuming fake news either intentionally or unintentionally.
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