Maloy PR Blog

A clear mission drives all decisions


Maloy PR - Mission DrivenMaloy PR opens to help organizations achieve their mission

I’ve treasured providing many public relations programs for great organizations over the years. Several of those experiences rise to the top as the most enjoyable. Trying to understand why some were more gratifying than others, I made a discovery while reflecting on the words found in Greg McKeown’s excellent book,essentialism: A Disciplined Pursuit of Less1.

A small section about mission statements in his chapter about eliminating the trivial jumped out at me. After showing three mission statements that leave readers scratching their heads, McKeown pointed out, “The largely indistinguishable statements make the task almost impossible. Such vague, inflated mission statements may still be considered “’best practice’” in some quarters, but in many cases they do not achieve what they were intended to achieve: to inspire their employees with a clear sense of purpose.” (emphasis added)

I realized at that moment, the most enjoyable and successful PR programs over the years were for organizations who had a clear purpose – not necessarily a clear mission statement, but a clear mission.

I’ve found what McKeown found; when there is a sense of purpose or mission permeating the organization, everyone understands and does all they can to accomplish the mission—and they enjoy it. In McKeown’s words, “motivation and cooperation deteriorate when there is a lack of purpose. You can train leaders on communication and teamwork and conduct 360 feedback repo

rts until you are blue in the face, but if a team does not have clarity of goals and roles, problems will fester and multiply.”

This is why, after more than 20 years providing successful public relations services for some of the best PR firms and organizations in the country, I’m proud to open 

Maloy PR logo-2

Maloy PR, LLC, a full-service public relations firm located in the heart of Silicon Slopes offering high-value public relations programs to serve purpose-driven organizations. Some of the most successful PR programs are for organizations driven by a purpose to help the world become a better place – a clear mission. Maloy PR's mission is to assist organizations in achieving their mission through public relations.

Maloy PR looks at the mission as much more than a statement but as a determined understanding of how an organization wants to help people live better lives – a belief permeating their culture and driving every decision they make.

There is much satisfaction in helping organizations help other people. We’re not talking just nonprofit organizations either; there are plenty of profit-driven causes doing much for the world.

We’re opening Maloy PR in Lehi City the fast-growing economic engine in Utah. We get to live and work in the heart of one of the fastest growing business locations in the country – Silicon Slopes. There isn’t an organization anywhere that isn’t looking at Lehi individually and Utah overall to locate primary operations or businesses. Utah is where business is happening, and we’re excited to be a part of it.

Maloy PR offers high-value public relations programs at reasonable prices. We have no expensive operating costs or overhead, which allows us to provide higher service at better rates.

If you believe your organization is on a mission, let us know. We’ll sit down with you and develop a customized public relations program specifically designed to help you accomplish your mission.


1Greg McKeown, essentialism: The Disciplined Pursuit of Less, New York, Crown Business, 2014, Vol. I, 120 – 121.

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